Find your needle in a haystack.

Empower your campaigns with data-driven decisions. No more guesswork, just informed choices. Compare, analyse, and list potential influencers—finding the perfect fit for your campaign goals has never been easier.

84% of influencer research is still carried out manually.
Fabulate is here to change that.

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Every creator at your fingertips.

No matter your niche, you’ll find them on Fabulate.

Fabulate unites talent from every country, city, and niche, providing you with tailored influencer matches that perfectly align with your specific criteria.

Take the stress out of Influencer Discovery. Streamline the entire process with Fabulate.

Rich influencer profiles displaying real time insights

Skip the part where you send an email to influencers asking for performance & audience screenshots. Explore more than 200M+ influencer profiles that easily organize data into an easily digestible report. Make notes on each creator and automatically track each interaction with every creator.

Bring order to Influencer Discovery with Prospect Lists

Build lists to compare key audience details, create benches of preferred creators to easily and quickly contract for future jobs. Share internally or with clients for easy approvals.

Influencer Showcases display what influencers are trending

Specially curated lists that display the most common influencers being searched for on Fabulate, or influencers that are seasonally relevant to your campaigns.

Research and discover influencers on Instagram, TikTok & YouTube

Fabulate gives you access to just about every influencer in the world across the three major platforms: Instagram, TikTok and YouTube.

Use the rich insights to learn everything there is to know about each creator to make informed decisions about partners for your brand.

Upgrade your influencer marketing program.
Unlock Fabulate’s market leading tools.

Expand your reach

With more creators than ever at your fingertips you can tap into diverse creator groups so your partnerships are perfect.

On-demand discovery

With 24-7 access to the Fabulate Discovery suite never sleeps. Build benches of creators for your influencer program and easily share with stakeholders.

Customizable to your brand

Manage access to specific features within your organisation, ensuring that Fabulate tools are tailored to optimize your company's workflow.

“Fabulate's technology, tools, and process has allowed us to streamline our approach to influencer campaigns, while protecting the most important relationships we hold with talent and their management. Our team can focus on the more important work of relationship-building while Fabulate helps us take care of everything else seamlessly.”


Drew Collins – Head of Social and Influencer, Edelman Australia

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Fabulate Discovery +Outreach FAQs

What sources of data does Fabulate Discovery utilise to gather information on creators?

Data is collected from various public sources such as about us sections, captions, post descriptions, images, videos, and other publicly available information, encompassing every creator profile. The information of public creators is systematically organised and consolidated into the Fabulate Discovery + Outreach platform.

Utilising diverse Machine Learning models, public creator data is processed to provide comprehensive insights about creators and their audiences. This includes valuable metrics like growth rate, engagement rate, and even the detection of fake followers. Complex mathematical computations are efficiently handled by computers, enabling you to quickly evaluate and authenticate influencers and creators.

Are creators signed up to the Fabulate platform?

Fabulate implements a distinctive hybrid model for Discovery + Outreach that enables us to leverage various data sources. This includes utilising publicly available data, connecting with creators who have onboarded and registered with Fabulate, as well as collaborating with talent agencies representing these creators. Based on the individual setup of each creator, you have the flexibility to access their data, reach out to their agent, or directly engage with them using the built-in Outreach tool within the platform.

To streamline the billing and contracting processes, we encourage you to take advantage of our seamless approach. After reaching out to a creator and negotiating their fee, we recommend inviting them to sign up on the Fabulate platform. This enables you to maintain a continuous conversation while benefiting from the convenience of streamlined billing and contracting procedures.

How does Fabulate Discovery analyse follower data?

The determination of age involves AI analysis of the photos and profile images posted by the account. We regularly update this information by examining the latest selfies as well as the bio descriptions provided by the creator.

Gender estimation is carried out by analysing various factors such as photos, captions, and names. For instance, if a creator's first name is "Sarah" and they frequently post photos of a woman's face, they will be categorised as female.

To determine the location, we conduct an analysis of multiple elements including location tags, languages, descriptions, captions, bios, and more. These factors help us ascertain the geographical location associated with the creator.

How does Fabulate Discovery detect fake followers?

Fabulate Discovery employs network graph analysis to assess the authenticity of followers and likes. By evaluating hundreds of millions of accounts, we establish a baseline for typical social media user behaviour. This behaviour is then compared to the average behaviour within the specific network. Accounts that fall below a certain score threshold are identified as potentially fake. Several criteria are considered in this scoring process, including the presence of a profile image, the ratio of following to followers, the account's age, the number of posts, and the availability of a bio.

Can Fabulate Discovery identify data on an influencer's sponsored content?

Sponsored posts are identified through approximately 50 indicators that suggest the post is sponsored. These indicators include the presence of hashtags such as #sponsored, #ad, #paid, and similar ones. Any content containing these hashtags is marked and categorised as sponsored content. Furthermore, this classification extends to posts that utilise in-platform disclosure features, such as the Paid Partnerships feature on Instagram.

Fabulate Discovery can provide information on up to 10 sponsored posts. Typically, we consider a time period of the past two calendar months or analyse up to the last 500 posts. However, for older accounts, we may have data that goes back further into the past.

How frequently is the data in Fabulate Discovery updated to ensure accuracy and relevance?

There are three layers of data that make up Fabulate Discovery:

- Basic profile data: followers, influencer handle and creator name
- Basic user data: URL, profile picture, engagements, engagement rate, verification, bio recent posts, post count
- Analysed data: audience data, average likes, popular posts etc.

Basic profile data is updated as often as a profile is refreshed. Basic user data is updated bi-weekly. Analysed data is updated on a minimum of a monthly basis.

What sources of data does Fabulate Discovery utilise to gather information on creators?

Data is collected from various public sources such as about us sections, captions, post descriptions, images, videos, and other publicly available information, encompassing every creator profile. The information of public creators is systematically organised and consolidated into the Fabulate Discovery + Outreach platform.

Utilising diverse Machine Learning models, public creator data is processed to provide comprehensive insights about creators and their audiences. This includes valuable metrics like growth rate, engagement rate, and even the detection of fake followers. Complex mathematical computations are efficiently handled by computers, enabling you to quickly evaluate and authenticate influencers and creators.

Can Fabulate Discovery provide data on an influencer’s content niche or industry focus?

Fabulate Discovery includes a range of features that establish interest categories for both creators and their respective audiences. Additionally, we gather valuable insights by capturing the frequently used hashtags, topics, and keywords employed by each creator. Furthermore, we analyse the bio descriptions, which often provide relevant information about the creator's niche or area of expertise.

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Maximise your influencer marketingefforts with Fabulate’s powerful Discovery tools

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