Managed Service
Briefing Form

We look forward to working with you to create new high-performing creator content.
Please complete this briefing form to get started.

Key details

Add the name of the company the content is for.

The name of the brand or product the content is for.

Who is the main client representative that we can contact?

Best email address to contact you on.

Key dates

The date you need your final approved assets to be delivered. Important: Please allow 20 working days from briefing.

Deliverables

What platforms would you like your content to appear across? (Select all that apply)

What type of content would you like produced?

What period will you want boosting for?


Talent

What traits, values or styles are you looking for in creators?

What type of content are we producing? (Select all that apply)

Production

What is the main key metric you will measure for the campaign? (Please choose only ONE)

If applicable, please include the landing page/click through destination for the product or service.
i.e. https://www.fabulate.com.au

Creative brief

The key to a good brief is making sure you balance providing enough information so creators can provide an approach that is on brand, without providing so much information that they find it difficult to find the key details. Try to be clear and succinct about the most important aspects.

The brief is a critical first step in this campaign and this information will be referred to throughout the entire process. Please ensure it is completed to the best of your ability.

What is the brand, product or service you are promoting with this campaign? What are we here to help you achieve?

What makes your product/service special?

What are we here to help you achieve with this brief?

Example: Our brand is the #1 in market and known for being the best value, however we need to overcome the perception that the quality is low, by demonstarting we use the finest materials and crafstmanship.

In one short sentence, what is the key message your audience should retain from the creative?

Tip: Try to be as concise as possible.

The most important thing to show (from the advertiser's existing creative) that backs up the main message.

Reason to believe-eg. affordable sustainable products.

What are the features and benefits of your product (proof points) that will matter most to their audience that map to the main message: eg. price.

What makes the advertiser stand out against its competition: e.g. affordability.

Link to any key creative that brings this to life. Please also provide your Facebook and Instagram pages here so we can get an idea of your tone in social.

i.e. testimonials, tutorials, piece to camera etc.

Describe your consumer. Include their motivations, priorities and desires (consumer insights) and use of social/your channels.

What's the expected action you want from consumers?

Tip: Think about the CTA button you will place on your ad(s).

Examples: We want them to click to Learn more, Subscribe, Download, Buy now..

What usually makes your target audience choose to act?

Examples: Our customers love to see our range; we find price is the biggest motivator.

What copy or images must be included: Branding, product, price, sustainability. Detail if any items must not be altered: EG: branding, product, price

Should any colors, words, language, tone, Images or type of music be avoided. Are there any legal restrictions?

Do you have any hashtags, brand handles & paid partnerships disclosures you need to include?

Disclaimers, permissions, regulated products?


By submitting this Brief, on behalf of the company named above (Client) acknowledge and agree that:

  • You have read and accept Fabulate's Platform Terms and Conditions
  • Fabulate will select and appoint a Creator to work on the Brief
  • Upon the Creator's acceptance of the Brief, the Client, the Creator and Fabulate will automatically enter into a contract on the terms of this Brief (as finalised with Fabulate) and Fabulate's Platform Terms and Conditions (Contract). To the extent of any inconsistency, the terms of the final Brief (including these terms) will prevail over the Platform Terms and Conditions.
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