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Fabulate is a complete ecosystem that allows for all users to connect and scale workflows

Built from the ground up to connect brands, PR, talent agencies and influencers of all sizes

Providing rich data of more than 1 million Australian and New Zealand influencers – includes agency represented, macro, micro and nano creators.

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DISCOVERY + OUTREACH

A network of quality creators

Search from a network of registered and non-registered creators andcontact them for campaigns.

END-TO-END MANAGEMENT

A network of quality creators

Assigned tasks, advanced permissioning and workflows to streamline alloperations

A network of quality creators

Capture feedback & approvals, while having complete control ofversion controls

A network of quality creators

Measure all campaign results in a real time dashboard.

DISTRIBUTION

A network of quality creators

Search from a network of registered and non-registered creators andcontact them for campaigns.

Unlock data on over 200m+ creators on Instagram, TikTok and YouTube.

We use data capture and AI to build rich profile analysis of each creator

Providing rich data of more than 1 million Australian and New Zealand influencers –includes agency represented, macro, micro and nano creators.

Start designing

Outreach to your short list of creators with automated mailing tools.

Reach creators on and off platform. Save time, set reminders and report who has opened your outreach

Providing rich data of more than 1 million Australian and New Zealand influencers –includes agency represented, macro, micro and nano creators.

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Powerful workflow tools that increase content output by as much as 4x

Keep your entire team in the loop with centralised communication, approvals, file management, contracts and payment.

With an advanced permissioning system gives workspaces complete control of their workflow.

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Track video campaign performance in real time – with campaign dashboards.

Input your own custom formulas to calculate earned media value

Track all the important metrics – reach, views, engagements, CPV, CPE – by campaign nor individual post level. Including unique measurement tools such as brand effectiveness studies and footfall attribution.

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How we work with brands

Worldfirst programmatic content trial for their internal sales team and theirclients.

Backboneof Group Ms newly acquired social influencer offering.

Enterprisebrand level SaaS subscription with additional PAYG upside

Managedservice for both large and small campaigns on behalf of clients.

Working together with Optus

Influencer marketing platform

Fabulate becoming the campaign platform for Optus

Recruit trusted voices to rebuild brand

Optus using the Fabulate platform to attract a community of top influencers to support the Optus brand in its trust rebuild

White labelled digital services for SME

Deloitte working with Fabulate and Optus to create an ‘white label’ influencer and marketing platform that provides an additional income stream for Optus –particularly in the SME sector

AP Expansion

Deloitte working with Fabulate across AP – into Singtel and a range of the AP Telcos

Extending thought leadership

Deloitte using the Fabulate platform as part of Thought Leadership/Content creation.

To successfully manage influencer campaigns – requires a lot of different
tools that don’t speak to each other.

Our talent friendly approach to influencer management means that you will have access to influencers of all shapes, sizes and representation on the Fabulate platform.

Discovery

Search, social, influencer platforms, talent websites

Supply is limited or not unified in a single place

No consistent data source or centralised comms platform

Outreach

Email, social DM, websites, influencer platforms, talent agencies

Tedious and hard to benchmark

Negotiation

Email, phone, Social DM

Inconsistent or no terms and conditions applied for campaigns

Contracts

DocuSign, PDF, email, DMs

Managing creator payments is painful

Invoicing & Payments

Setting up in system uniquely each time

Existing workflows do not scale to influencer marketing

Workflow

Excel, Monday, Email

No consistent method of centralising client approvals

Approvals

Email, file transfer, Google drive

Difficult to benchmark and compare like for like – reliant on talent

Analytics

Screenshots, paid reports

Socialis usually the only option

Distribution

Email, phone, social DM

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