Advertising Specs & FAQs

Publishing packages

What types of ad units can I include as part of my publishing package?

The vast majority of publishing partners that you can select from on the Fabulate platform include the accompanying display ad units that surround your content. For a list of who accepts advertising units as part of their publishing package check the “inclusion” section when booking your publishing package or click here for a full list.

This may vary from publisher to publisher. Most likely combination is a medium rectangle (300x250), leaderboard (728x90) and mobile banner (320x50).

These can either be publisher hosted and 3rd party ad served (via ad tags).

Publisher hosted ad specs

Ad Format
Dimensions
Accepted Formats
Max. File Size
Ad Format:
Leaderboard
Dimensions:
728x90
Accepted Formats:
JPG, GIF, PNG
Max. File Size:
40KB
Ad Format:
Medium Rectangle
Dimensions:
300x250
Accepted Formats:
JPG, GIF, PNG
Max. File Size:
40KB
Ad Format:
Billboard
Dimensions:
970x250
Accepted Formats:
JPG, GIF, PNG
Max. File Size:
40KB
Ad Format:
Mobile Banner
Dimensions:
320x50
Accepted Formats:
JPG, GIF, PNG
Max. File Size:
40KB

You will also need to supply a click through URL for your display advertising to link to.

3rd party ad served ad specs

Accepted Third-Parties
Accepted Third-Parties:
Sizmek, DoubleClick, Celtra, Bonzai
Accepted Formats (embedded within tag)
Accepted Formats (embedded within tag)
JPG, PNG, GIF, SVG, HTML5, CSS2-CSS3, Javascript, MP4
Animation
Animation:
Max 10 seconds
Audio and Video
Audio and Video:
Max 10MB file size. Must be user initiated and muted by default
Initial Load Size
Initial Loan Size:
Max 80 KB
Ad Verification Scripts
Ad Verification Scripts:
Max 70 KB
Video Frame Rate
Video Frame Rate:
24 fps

Publishers reserve the right to reject advertisements that are outside of spec, or if the contents of the ad conflict with their advertising policy.

Which publishers include display advertising as part of my publishing package?

Accepts display advertising
Nine.com.au, 9Honey, World Wide of Sports, Sydney Morning Herald, The Age, Brisbane Times, WA Today, Good Good, Traveller, Yahoo! Finance, Yahoo! Lifestyle, Yahoo! Sports, Yahoo! Travel, Grazia, ICON, The Latch, Fandom, Thrillist, PopSugar, Lovetoknow, Boss Hunting, Carsales, Over60

Do not accept display advertising
MyDr.com.au, PUNKEE, JUNKEE, We Are Explorers, 7NEWS

Click here for more information on Fabulate distribution.

Last updated 24th March, 2022

What tracking tags can I use?

For any links that are embedded within articles you can supply UTM click tracking tags to measure when a user clicks. You can supply multiple links if required, but we recommend clear labeling to ensure that the right tag is embedded in the correct location.

Can I supply my own branded imagery?

Yes. We recommend including your own branded imagery as part of a sponsored article package. You should consider the audience and the environment and while the link to your product should be clearly made, trying to not make them overtly “salesy” is key.

You can also engage with one of our visual designers to create custom imagery for your article.

Can I supply my own branded video?

Yes. If you have relevant video available, we recommend including it as part of your publishing package. You should consider the audience and the environment and while the link to your product should be clearly made, trying to not make them overtly “salesy” is key. Be realistic about the length of your video and try to keep it under 90 seconds.

You can also engage with one of our video partners to create custom video for your article.

Do you supply backlinks to my website or product page?

You can link to any page as part of your sponsored article for users to read for, however most publishers have strict rules around “follow” and “nofollow” links.

Since March 2020 “nofollow” rules have been expanded to include the rel="sponsored" attribute, allowing it to identify links on sites that were created as part of advertisements, sponsorships or other compensation agreements.

For more information on this change you can read more at Search Engine Land.

Which publishers might subedit my content?

All publishers reserve the right to subedit your content, but will seek your approval prior to publishing your content.

Less than 2% of articles produced by Fabulate creators are sub edited by publishers. Avoid supplying press releases or overly salesy copy or expect significant edits from the publisher.

What reporting can I expect?

Publishers are encouraged to provide a report at the halfway point of the campaign, and on completion. Additional reports may be provided on request for larger, or longer running campaigns.

Each report should include:

  • Total impressions delivered (and provide a percentage delivered to goal)
  • Average engagement time

Based on additional inclusions you might they might also supply:

  • Video views
  • Total click reports

Native advertising specs

I plan on running a native ad with just a hero Image

If you are just running a native ad with only photos as the display visual you need to supply:

Text assets

  • Ad Title (Headline) Up to 50 characters (includes spaces)
  • Ad Description Up to 150 characters (includes spaces)
  • Advertiser Name Up to 35 characters (includes spaces)
  • Click-Through/Landing Page URL Up to 2048 characters
  • Preferred Call-to-Action label, Default is "Learn More" - see Technical Capabilities section for more options

Visual assets

  • Creative/Large Image, JPG or PNG file type, (1200 x 627) in a 1.91:1 aspect ratio, no larger than 2 MB
  • Mobile Web/Basic Image, JPG or PNG file type, (627 x 627) in a 1:1 aspect ratio, no larger than 2 MB

For a table of full creative specs please click here.

For a visual guide of best practices please click here.

I plan on running a native ad with just a hero video

If you are just running a native ad with only videos as the display visual you need to supply:

Text assets

  • Ad Title (Headline) Up to 50 characters (includes spaces)
  • Ad Description Up to 150 characters (includes spaces)
  • Advertiser Name Up to 35 characters (includes spaces)
  • Click-Through/Landing Page URL Up to 2048 characters
  • Preferred Call-to-Action label, Default is "Learn More" - see Technical Capabilities section for more options

Video assets

  • Video, MP4, M4V or MOV, 640 x 360 (16:9 aspect ratio) recommended; Also allowed: 640x480 (4:3 aspect ratio), no larger than 1 GB

For a table of full creative specs please click here.

For a visual guide of best practices please click here.

Full native advertising specs

Ad components
File type
Dimensions
Max file size
Ad components:
Ad Title (Headline)
File type:
Text
Dimensions:
Up to 50 characters (includes spaces)
Max. file size:
Ad components:
Ad Description
File type:
Text
Dimensions:
Up to 150 characters (includes spaces)
Max. file size:
Ad components:
Advertiser Name
File type:
Text
Dimensions:
Up to 35 characters (includes spaces)
Max. file size:
Ad components:
Click-Through/Landing Page URL
File type:
Text
Dimensions:
Up to 2048 characters (includes spaces)
Max. file size:
Ad components:
Display URL (e.g. www.fabulate.com.au)
File type:
Text
Dimensions:
Up to 35 characters (includes spaces)
Max. file size:
Ad components:
Creative/Large Image
File type:
JPG or PNG
Dimensions:
1200 x 627 (1.91:1 aspect ratio)
Max. file size:
2MB
Ad components:
Mobile Web/Basic Image
File type:
JPG or PNG
Dimensions:
627 x 627 (1:1 aspect ratio)
Max. file size:
2MB
Ad components:
Mobile Image/Advertiser Logo
File type:
JPG or PNG
Dimensions:
200 x 200 (1:1 aspect ratio)
Max. file size:
2MB
Ad components:
Call-to-Action
File type:
Text
Dimensions:
Default is "Learn More" - see Technical Capabilities section for more options
Max. file size:
Ad components:
Video (optional)
File type:
MP4, M4V or MOV
Dimensions:
640 x 360 (16:9 aspect ratio) recommended; Also allowed: 640x480 (4:3 aspect ratio)
Max. file size:
1GB

Technical capabilities

General
Ad copy may be truncated across desktop, mobile and tablet devices.

Screen Support
Mobile, Tablet and Desktop

Images

Large Image: 1200x627 pixels.

Larger images may be submitted as long as they maintain the 1.91:1 aspect ratio.

Basic Image: 627x627 pixels

Ideally, the Basic Image is derived from the Large Image. Advertisers have the option to provide an alternate image. 1:1 aspect ratio is highly recommended.

Company Logo: 180x180 pixels

  • If no Company Logo asset is provided, the 627x627 pixel Basic Image will be cropped to 180x180 pixels.
  • The File must be PNG.
  • Use a transparent background (no fill). No solid background color.
  • The logo can include text only (no images).
  • The logo must be horizontal and on one line only—no stacked text.
  • The area around the text must be cropped or trimmed to remove extra space (padding is applied automatically).

Audio

  • Audio is muted by default
  • Audio is permitted upon user interaction with the ad
  • Closed captioning is allowed

Animation

  • Animation only allowed for video
  • 30 seconds max animation time; 5 seconds min animation time

Call-to-action options

Advertisers can select from the below list of call-to-action labels

  • Apply Now
  • Bet Now
  • Book Now
  • Browse Now
  • Buy Now
  • Call Now
  • Compare
  • Contact Us
  • Directions
  • Donate Now
  • Download
  • Enroll Now
  • Enter Now
  • Explore
  • Find Now
  • Follow Now
  • Get App
  • Get Coupon
  • Get Deals
  • Get Info
  • Get Now
  • Get Offer
  • Get Quote
  • Get Rates
  • Get Recipe
  • Get Sample
  • Go to Quiz
  • Go to Tool
  • Install
  • Join Now
  • Launch
  • Learn More
  • Listen Now
  • Order Now
  • Play Game
  • Play Now
  • Pre-Order
  • Read More
  • Read Now
  • Record Now
  • Register
  • Remind Me
  • Reserve
  • Save Now
  • Save Offer
  • Search Now
  • Sell Now
  • Shop Now
  • Sign Up
  • Start Now
  • Stream Now
  • Subscribe
  • Try Free
  • Try Now
  • Upgrade
  • Use App
  • View Deals
  • Vote Now
  • Watch More
  • Watch Now

Native advertising policies and guidelines:

Ad vendors

Ads must be site served.

3rd Party Ad Tags & Trackers

Native Ads are not allowed to serve via 3rd party vendor ad tags. However, approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats, with the exception of JS trackers which are not supported.

For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.

Advertising policies and guidelines

Native ads must comply with the policies of the individual native advertising marketplace rules and regulations. Native ads that do not follow these guidelines may be rejected and ask for additional copy to be provided in order to be set live.

For more information on such categories such as alcohol, gambling, health and pharmaceuticals etc. please visit the individual marketplace advertising policy page.

If you are unsure, please contact support for more information.

SSL Compliance

Ads & 3rd party vendors must be secure and SSL compliant.

High impact digital specs

Inskin

Inskin’s Pageskin solutions are highly viewable, engaging and encapsulate a large percentage of available page real estate. All Pageskin formats are built in HTML5, and are optimised for performance on all devices.

Included as part of every Inskin buy is the custom build of assets provided by the brand. In order to build these formats, we encourage the supply of the following assets:

Asset
Details
Format
Asset:
All visual assets
Details:
Vector or high resolution company/brand logos, high resolution campaign imagery, product shots (if applicable), taglines or copy (including legals), campaign call to action
Asset:
Fonts
Details:
All corporate and/or campaign fonts
Format:
OTF, TTF
Asset:
Video (if applicable)
Details:
30s max, 15s autoplay (for desktop)
Format:
MP4, MOV (highest quality possible)
Asset:
Storyboard
Details:
If available
Format:
PDF, JPG
Asset:
Animation examples
Details:
If available
Format:
All file types
Asset:
Copy transitions
Details:
If available
Format:
Asset:
Brand guidelines
Details:
If available
Format:
All file types

Broadcast video on demand specs


Applies to both third-party and publisher hosted.

Device Availability
Device Availability:
All devices
Service Times
Service Times:
Assets to be submitted at least 5 business days prior to campaign launch
Duration
Duration:
15 or 30 seconds
Audio Level
Audio Level:
-24LKFS
Audio Bitrate
Audio Bitrate:
128-192 kbps for AAC-LC
64-128 kbps for HE-AACv1
Frame Rate
Frame Rate:
25fps
Encoding Profile
Encoding Profile:
H.264
Resolution / Aspect Ratio
Bitrate
Low (Required)
Resolution / Aspect Ratio:
640x360 (16:9) or 640x480 (4:3)
Bitrate:
500 - 700 kbps
Medium (Required)
Resolution / Aspect Ratio:
1024x576 (16:9) or 786x576 (4:3)
Bitrate:
700 - 1500 kbps
High (Recommended)
Resolution / Aspect Ratio:
1280x720 (16:9) or 1920x1080 (16:9)
Bitrate:
2500 - 3500 kbps
CTV (Recommended)
Resolution / Aspect Ratio:
1920x1080 (16:9)
Bitrate:
3500 - 5000 kbps
SSL Requirements
Accepted 3rd parties:
All assets must be securely served (https://)

3rd Party Hosted:

Accepted 3rd parties
Accepted 3rd parties:
Sizmek, DoubleClick, DoubleVerify, Innovid (including TVsquared), Videology, Tubemogul, Flashtalking
Accepted VAST Versions
Accepted VAST Versions:
VAST 3.0 or VAST 2.0
Closed Captions
Closed Captions:
Not supported. Subtitles/closed captions should be hardcoded directly into video file if required.

Publisher Hosted:

Accepted formats
Accepted formats:
Mp4
Accepted VAST Versions
Accepted VAST Versions:
Maximum 30MB
Closed Captions
Closed Captions:
Click-through URL (required)
Third-party click tracker (optional)
Third-party impression tracker (optional)