The vast majority of publishing partners that you can select from on the Fabulate platform include the accompanying display ad units that surround your content. For a list of who accepts advertising units as part of their publishing package check the “inclusion” section when booking your publishing package or click here for a full list.
This may vary from publisher to publisher. Most likely combination is a medium rectangle (300x250), leaderboard (728x90) and mobile banner (320x50).
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These can either be publisher hosted and 3rd party ad served (via ad tags).
You will also need to supply a click through URL for your display advertising to link to.
Publishers reserve the right to reject advertisements that are outside of spec, or if the contents of the ad conflict with their advertising policy.
Accepts display advertising
Nine.com.au, 9Honey, World Wide of Sports, Sydney Morning Herald, The Age, Brisbane Times, WA Today, Good Good, Traveller, Yahoo! Finance, Yahoo! Lifestyle, Yahoo! Sports, Yahoo! Travel, Grazia, ICON, The Latch, Fandom, Thrillist, PopSugar, Lovetoknow, Boss Hunting, Carsales, Over60
Do not accept display advertising
MyDr.com.au, PUNKEE, JUNKEE, We Are Explorers, 7NEWS
Click here for more information on Fabulate distribution.
Last updated 24th March, 2022
For any links that are embedded within articles you can supply UTM click tracking tags to measure when a user clicks. You can supply multiple links if required, but we recommend clear labeling to ensure that the right tag is embedded in the correct location.
Yes. We recommend including your own branded imagery as part of a sponsored article package. You should consider the audience and the environment and while the link to your product should be clearly made, trying to not make them overtly “salesy” is key.
You can also engage with one of our visual designers to create custom imagery for your article.
Yes. If you have relevant video available, we recommend including it as part of your publishing package. You should consider the audience and the environment and while the link to your product should be clearly made, trying to not make them overtly “salesy” is key. Be realistic about the length of your video and try to keep it under 90 seconds.
You can also engage with one of our video partners to create custom video for your article.
You can link to any page as part of your sponsored article for users to read for, however most publishers have strict rules around “follow” and “nofollow” links.
Since March 2020 “nofollow” rules have been expanded to include the rel="sponsored" attribute, allowing it to identify links on sites that were created as part of advertisements, sponsorships or other compensation agreements.
For more information on this change you can read more at Search Engine Land.
All publishers reserve the right to subedit your content, but will seek your approval prior to publishing your content.
Less than 2% of articles produced by Fabulate creators are sub edited by publishers. Avoid supplying press releases or overly salesy copy or expect significant edits from the publisher.
Publishers are encouraged to provide a report at the halfway point of the campaign, and on completion. Additional reports may be provided on request for larger, or longer running campaigns.
Each report should include:
Based on additional inclusions you might they might also supply:
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If you are just running a native ad with only photos as the display visual you need to supply:
Text assets
Visual assets
For a table of full creative specs please click here.
For a visual guide of best practices please click here.
If you are just running a native ad with only videos as the display visual you need to supply:
Text assets
Video assets
For a table of full creative specs please click here.
For a visual guide of best practices please click here.
General
Ad copy may be truncated across desktop, mobile and tablet devices.
Screen Support
Mobile, Tablet and Desktop
Large Image: 1200x627 pixels.
Larger images may be submitted as long as they maintain the 1.91:1 aspect ratio.
Basic Image: 627x627 pixels
Ideally, the Basic Image is derived from the Large Image. Advertisers have the option to provide an alternate image. 1:1 aspect ratio is highly recommended.
Company Logo: 180x180 pixels
Advertisers can select from the below list of call-to-action labels
Ads must be site served.
Native Ads are not allowed to serve via 3rd party vendor ad tags. However, approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats, with the exception of JS trackers which are not supported.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Native ads must comply with the policies of the individual native advertising marketplace rules and regulations. Native ads that do not follow these guidelines may be rejected and ask for additional copy to be provided in order to be set live.
For more information on such categories such as alcohol, gambling, health and pharmaceuticals etc. please visit the individual marketplace advertising policy page.
If you are unsure, please contact support for more information.
Ads & 3rd party vendors must be secure and SSL compliant.
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Inskin’s Pageskin solutions are highly viewable, engaging and encapsulate a large percentage of available page real estate. All Pageskin formats are built in HTML5, and are optimised for performance on all devices.
Included as part of every Inskin buy is the custom build of assets provided by the brand. In order to build these formats, we encourage the supply of the following assets:
Applies to both third-party and publisher hosted.
Social display creative specs
'Social Display enables brands to repurpose the same creative built for social
platforms to run in display formats on the web.
Social display types:
Platform links
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube
or any raw assets.
Social formats
Photo, Link, Video, Carousel and Stories (both contain photo/video slides)
Methods to develop social display assets:
Creative import workflow
The default workflow that is the simplest and easiest, supported for most Facebook, Instagram and Twitter creative. Simply copy your social link URL and upload to the platform for deployment. This will need to be an existing social media post on your brand’s social media account.
Creative asset workflow
This option can be used when the creative important workflow is not supported. This includes:
Provide all assets (images or video), copy, links and upload to the Fabulate platform. Required assets for uploading are:
Brand logo
Brand name
Creative caption (body of post)
NB All clicks go to the destination URL, even if the caption copy text includes multiple URLs
Image
Video
Autoplay video behaviour on chrome:
Stories Specifications
Image
Video asset
Headline and description (optional)