Standard advertising units

• Display advertising specs
• Native advertising specs
• Social display advertising specs
• High impact display specs
• Broadcast video on demand specs

Publishing packages

What types of ad units can I include as part of my publishing package?

The vast majority of publishing partners that you can select from on the Fabulate platform include the accompanying display ad units that surround your content. For a list of who accepts advertising units as part of their publishing package check the “inclusion” section when booking your publishing package or click here for a full list.

This may vary from publisher to publisher. Most likely combination is a medium rectangle (300x250), leaderboard (728x90) and mobile banner (320x50).

These can either be publisher hosted and 3rd party ad served (via ad tags).

Publisher hosted ad specs

You will also need to supply a click through URL for your display advertising to link to.

3rd party ad served ad specs

Publishers reserve the right to reject advertisements that are outside of spec, or if the contents of the ad conflict with their advertising policy.

Which publishers include display advertising as part of my publishing package?

Accepts display advertising

Nine.com.au, 9Honey, World Wide of Sports, Sydney Morning Herald, The Age, Brisbane Times, WA Today, Good Good, Traveller, Yahoo! Finance, Yahoo! Lifestyle, Yahoo! Sports, Yahoo! Travel, Grazia, ICON, The Latch, Fandom, Thrillist, PopSugar, Lovetoknow, Boss Hunting, Carsales, Over60

Do not accept display advertising

MyDr.com.au, PUNKEE, JUNKEE, We Are Explorers, 7NEWS

Click here for more information on Fabulate distribution.

Last updated 24th March, 2022

What tracking tags can I use?

For any links that are embedded within articles you can supply UTM click tracking tags to measure when a user clicks. You can supply multiple links if required, but we recommend clear labeling to ensure that the right tag is embedded in the correct location.

Can I supply my own branded imagery?

Yes. We recommend including your own branded imagery as part of a sponsored article package. You should consider the audience and the environment and while the link to your product should be clearly made, trying to not make them overtly “salesy” is key.

You can also engage with one of our video partners to create custom video for your article.

Do you supply backlinks to my website or product page?

You can link to any page as part of your sponsored article for users to read for, however most publishers have strict rules around “follow” and “nofollow” links.

Since March 2020 “nofollow” rules have been expanded to include the rel="sponsored" attribute, allowing it to identify links on sites that were created as part of advertisements, sponsorships or other compensation agreements.

For more information on this change you can read more at Search Engine Land.

Which publishers might subedit my content?

All publishers reserve the right to subedit your content, but will seek your approval prior to publishing your content.

Less than 2% of articles produced by Fabulate creators are sub edited by publishers. Avoid supplying press releases or overly salesy copy or expect significant edits from the publisher.

What reporting can I expect?

Publishers are encouraged to provide a report at the halfway point of the campaign, and on completion. Additional reports may be provided on request for larger, or longer running campaigns.

Each report should include:

• Total impressions delivered (and provide a percentage delivered to goal)
• Average engagement time

Based on additional inclusions you might they might also supply:

• Video views
• Total click reports
  

Native advertising specs

I plan on running a native ad with just a hero Image

If you are just running a native ad with only photos as the display visual you need to supply:

Text assets

• Ad Title (Headline) Up to 50 characters (includes spaces)
• Ad Description Up to 150 characters (includes spaces)
• Advertiser Name Up to 35 characters (includes spaces)
• Click-Through/Landing Page URL Up to 2048 characters
• Preferred Call-to-Action label, Default is "Learn More" - see Technical Capabilities section for more options

Visual assets

• Creative/Large Image, JPG or PNG file type, (1200 x 627) in a 1.91:1 aspect ratio, no larger than 2 MB
• Mobile Web/Basic Image, JPG or PNG file type, (627 x 627) in a 1:1 aspect ratio, no larger than 2 MB

For a table of full creative specs please click here.

For a visual guide of best practices please click here.

I plan on running a native ad with just a hero video

If you are just running a native ad with only videos as the display visual you need to supply:

Text assets

• Ad Title (Headline) Up to 50 characters (includes spaces)
• Ad Description Up to 150 characters (includes spaces)
• Advertiser Name Up to 35 characters (includes spaces)
• Click-Through/Landing Page URL Up to 2048 characters
• Preferred Call-to-Action label, Default is "Learn More" - see Technical Capabilities section for more options

Visual assets

• Video, MP4, M4V or MOV, 640 x 360 (16:9 aspect ratio) recommended; Also allowed: 640x480 (4:3 aspect ratio), no larger than 1 GB

For a table of full creative specs please click here.

For a visual guide of best practices please click here.

Full native advertising specs

Technical capabilities

General

Ad copy may be truncated across desktop, mobile and tablet devices.

Screen Support

‍Mobile, Tablet and Desktop

Images

Large Image: 1200x627 pixels.

Larger images may be submitted as long as they maintain the 1.91:1 aspect ratio.

Basic Image: 627x627 pixels

Ideally, the Basic Image is derived from the Large Image. Advertisers have the option to provide an alternate image. 1:1 aspect ratio is highly recommended.

Company Logo: 180x180 pixels

• If no Company Logo asset is provided, the 627x627 pixel Basic Image will be cropped to 180x180 pixels.
• The File must be PNG.
• Use a transparent background (no fill). No solid background color.
• The logo can include text only (no images).
• The logo must be horizontal and on one line only—no stacked text.
• The area around the text must be cropped or trimmed to remove extra space (padding is applied automatically).

Audio

• Audio is muted by default
• Audio is permitted upon user interaction with the ad
• Closed captioning is allowed

Animation

• Animation only allowed for video
• 30 seconds max animation time; 5 seconds min animation time

Call-to-action options

Advertisers can select from the below list of call-to-action labels

• Apply Now
• Enter Now
• Get Recipe
• Pre-Order
• Pre-Order
• Bet Now
• Explore
• Get Sample
• Read More
• Start Now
• Book Now
• Find Now
• Go to Quiz
• Read Now
• Stream Now
• Browse Now
• Follow Now
• Go to Tool
• Record Now
• Subscribe
• Buy Now
• Get App
• Install
• Register
• Try Free
• Call Now
• Get Coupon
• Join Now
• Remind Me
• Try Now
• Compare
• Get Deals
• Launch
• Reserve
• Upgrade
• Contact Us
• Get Info
• Learn More
• Save Now
• Use App
• Directions
• Get Now
• Listen Now
• Save Offer
• View Deals
• Donate Now
• Get Offer
• Order Now
• Search Now
• Vote Now
• Download
• Get Quote
• Play Game
• Sell Now
• Watch More
• Enroll Now
• Get Rates
• Play Now
• Shop Now
• Watch Now
  

Native advertising policies and guidelines:

Ad vendors

Ads must be site served.

3rd Party Ad Tags & Trackers

Native Ads are not allowed to serve via 3rd party vendor ad tags. However, approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats, with the exception of JS trackers which are not supported.

For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.

Advertising policies and guidelines

Native ads must comply with the policies of the individual native advertising marketplace rules and regulations. Native ads that do not follow these guidelines may be rejected and ask for additional copy to be provided in order to be set live.

For more information on such categories such as alcohol, gambling, health and pharmaceuticals etc. please visit the individual marketplace advertising policy page.

Yahoo Native Global Advertising Policy

If you are unsure, please contact support for more information.

SSL Compliance

Ads & 3rd party vendors must be secure and SSL compliant.

Social display creative specs

'Social Display enables brands to repurpose the same creative built for social

platforms to run in display formats on the web.

Social display types:

Platform links

Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube or any raw assets.

Social formats

Photo, Link, Video, Carousel and Stories (both contain photo/video slides)

Methods to develop social display assets:

Creative import workflow

The default workflow that is the simplest and easiest, supported for most Facebook, Instagram and Twitter creative. Simply copy your social link URL and upload to the platform for deployment. This will need to be an existing social media post on your brand’s social media account.

Creative asset workflow

This option can be used when the creative important workflow is not supported. This includes:

• Facebook and Instagram posts that are paid (dark), ad preview links, geo targeted or age targeted posts
• All stories, Linkedin, Pinterest, Snapchat, TikTok or YouTube creatives.

Provide all assets (images or video), copy, links and upload to the Fabulate platform. Required assets for uploading are:

Brand logo

• File type: JPG or PNG
• Recommended ratio: 1:1 (square - Facebook profile pictures work great)
• Width: min 100px, max 500px
• Height: min 100px, max 500px
• Max file size:2 MB

Brand logo

• Text: max 25 characters

Creative caption (body of post)

• Caption length: 700 character limit
• Caption truncation: automatically truncated to 300 characters with added ‘See More’ link
• Caption click behaviour: clicks to caption copy go to destination URL (e.g. brand’s landing page).
  ‍NB All clicks go to the destination URL, even if the caption copy text includes multiple URLs
• Emoticons: supported, similar to Facebook

Image

• Supported file type: JPG, PNG or GIF (static or animated)
• Width: min 500px, max 1,222px
• Height: min 262px, max 640px
• File size max: 2 MB

Video

• Supported file type:MP4
• Recommended video ratio: between 9:16 and 16:9
• Width: min 320px, max 720px
• Height: min 180px, max 405px
• Recommended file size: 3 MB‍

Autoplay video behaviour on chrome:

• Videos set as “autoplay” will autoplay for a minimum of 7 seconds and then show a “Keep Watching” overlay when bandwidth limit is reached due to Google’s Heavy Ads Intervention Policy.

Stories Specifications

Image

• Supported file type: JPG, PNG, or GIF (static or animated)
• Width: min 400px, 1,222px
• Recommended aspect ratio: 9:16 or 4:5
• File size max: 1 MB per image

Video asset

• Supported file type: MP4, MOV
• Width: min 320px, max 720px
• Recommended aspect ratio: 9:16
• Duration: less than 15 seconds
• File size max: 2 MB per video

Headline and description (optional)

• Can customise per scene or keep the same for all scenes
• Title: 30 characters until automatic truncation
• Description: 100 characters until automatic truncation
• Background colour and transparency can be customised.
  

High impact digital specs

Inskin

Inskin’s Pageskin solutions are highly viewable, engaging and encapsulate a large percentage of available page real estate. All Pageskin formats are built in HTML5, and are optimised for performance on all devices.

Included as part of every Inskin buy is the custom build of assets provided by the brand. In order to build these formats, we encourage the supply of the following assets:

Broadcast video on demand specs

Applies to both third-party and publisher hosted.

3rd Party Hosted:

Publisher Hosted:

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We may collect these types of personal information directly from you or from third parties.

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We may collect, hold, use and disclose personal information for the following purposes:

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We may disclose personal information to:

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By providing us with personal information, you acknowledge that some third parties may not be regulated by the Privacy Act and the Australian Privacy Principles in the Privacy Act and if any third party engages in any act or practice that contravenes the Australian Privacy Principles, it would not be accountable under the Privacy Act and you will not be able to seek redress under the Privacy Act.

How we treat personal information that is also sensitive information

Sensitive information is a sub-set of personal information that is given a higher level of protection under the Australian Privacy Principles. Sensitive information means information relating to your racial or ethnic origin, political opinions, religion, trade union or other professional associations or memberships, philosophical beliefs, sexual orientation or practices, criminal records, health information or biometric information.

We do not currently ask you to provide sensitive information and we will not collect sensitive information about you without first obtaining your consent.

If we do collect sensitive information, provided you consent, your sensitive information may only be used and disclosed for purposes relating to the primary purpose for which the sensitive information was collected.

Sensitive information may also be used or disclosed if required or authorised by law.

Your rights and controlling your personal information

Choice and consent: Please read this Privacy Policy carefully. By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of this Site or the products and/or services offered on or through it.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

Anonymity: Where practicable, such as during an initial enquiry stage, we will give you the option of not identifying yourself or using a pseudonym in your dealings with us.

Restrict: If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

Access: You may request details of the personal information that we hold about you.  An administrative fee may be payable for the provision of such information.  

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We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

We cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk. Although we take measures to safeguard against unauthorised disclosures of information, we cannot assure you that the personal information we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

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We may use cookies on our Site from time to time. Cookies are text files placed in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do allow third parties, such as Google and Facebook, to cause our advertisements to appear on your social media and online media feeds as part of our retargeting campaigns. If and when you choose to provide our Site with personal information, this information may be linked to the data stored in the cookie.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Site.

We may use web beacons on our Site from time to time. Web beacons (also known as Clear GIFs) are small pieces of code placed on a web page to monitor the visitor’s behaviour and collect data about the visitor’s viewing of a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.

Links to other websites

Our Site may contain links to other websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy.

Amendments

We may, at any time and at our discretion, vary this Privacy Policy by publishing the amended Privacy Policy on our Site. We recommend you check our Site regularly to ensure you are aware of our current Privacy Policy.

For any questions or notices, please contact our Privacy Officer at:

• Fabulate Pty Ltd (ACN 629 887 501)
• Email: contact@fabulate.com.au

Last update: 30 November 2018

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