Advertising Specs & FAQs

Standard advertising units
Publishing packages
What types of ad units can I include as part of my publishing package?

The vast majority of publishing partners that you can select from on the Fabulate platform include the accompanying display ad units that surround your content. For a list of who accepts advertising units as part of their publishing package check the “inclusion” section when booking your publishing package or click here for a full list.

This may vary from publisher to publisher. Most likely combination is a medium rectangle (300x250), leaderboard (728x90) and mobile banner (320x50).

These can either be publisher hosted and 3rd party ad served (via ad tags).

Publisher hosted ad specs

Ad Format Dimensions Accepted Formats Max. File Size
Leaderboard 728x90 JPG, GIF, PNG 40KB
Medium Rectangle 300x250 JPG, GIF, PNG 40KB
Billboard 970x250 JPG, GIF, PNG 40KB
Mobile Banner 320x50 JPG, GIF, PNG 40KB

You will also need to supply a click through URL for your display advertising to link to.

3rd party ad served ad specs

Accepted Third-Parties Sizmek, DoubleClick, Celtra, Bonzai
Accepted Formats (embedded within tag) JPG, PNG, GIF, SVG, HTML5, CSS2-CSS3, Javascript, MP4
Animation Max 10 seconds
Audio and Video Max 10MB file size. Must be user initiated and muted by default
Initial Load Size Max 80 KB
Ad Verification Scripts Max 70 KB
Video Frame Rate 24 fps

Publishers reserve the right to reject advertisements that are outside of spec, or if the contents of the ad conflict with their advertising policy.

Which publishers include display advertising as part of my publishing package?

Accepts display advertising, 9Honey, World Wide of Sports, Sydney Morning Herald, The Age, Brisbane Times, WA Today, Good Good, Traveller, Yahoo! Finance, Yahoo! Lifestyle, Yahoo! Sports, Yahoo! Travel, Grazia, ICON, The Latch, Fandom, Thrillist, PopSugar, Lovetoknow, Boss Hunting, Carsales, Over60

Do not accept display advertising, PUNKEE, JUNKEE, We Are Explorers, 7NEWS

Click here for more information on Fabulate distribution.

Last updated 24th March, 2022

What tracking tags can I use?

For any links that are embedded within articles you can supply UTM click tracking tags to measure when a user clicks. You can supply multiple links if required, but we recommend clear labeling to ensure that the right tag is embedded in the correct location.

Can I supply my own branded imagery?

Yes. We recommend including your own branded imagery as part of a sponsored article package. You should consider the audience and the environment and while the link to your product should be clearly made, trying to not make them overtly “salesy” is key.

You can also engage with one of our video partners to create custom video for your article.

Do you supply backlinks to my website or product page?

You can link to any page as part of your sponsored article for users to read for, however most publishers have strict rules around “follow” and “nofollow” links.

Since March 2020 “nofollow” rules have been expanded to include the rel="sponsored" attribute, allowing it to identify links on sites that were created as part of advertisements, sponsorships or other compensation agreements.

For more information on this change you can read more at Search Engine Land.

Which publishers might subedit my content?

All publishers reserve the right to subedit your content, but will seek your approval prior to publishing your content.

Less than 2% of articles produced by Fabulate creators are sub edited by publishers. Avoid supplying press releases or overly salesy copy or expect significant edits from the publisher.

What reporting can I expect?

Publishers are encouraged to provide a report at the halfway point of the campaign, and on completion. Additional reports may be provided on request for larger, or longer running campaigns.

Each report should include:

Based on additional inclusions you might they might also supply:

Native advertising specs

I plan on running a native ad with just a hero Image

If you are just running a native ad with only photos as the display visual you need to supply:

Text assets

Visual assets

For a table of full creative specs please click here.

For a visual guide of best practices please click here.

I plan on running a native ad with just a hero video

If you are just running a native ad with only videos as the display visual you need to supply:

Text assets

Visual assets

For a table of full creative specs please click here.

For a visual guide of best practices please click here.

Full native advertising specs

Ad components File type Dimensions Max file size
Ad Title (Headline) Text Up to 50 characters (includes spaces) -
Ad Description Text Up to 150 characters (includes spaces) -
Advertiser Name Text Up to 35 characters (includes spaces) -
Click-Through/Landing Page URL Text Up to 2048 characters (includes spaces) -
Display URL (e.g. Text Up to 35 characters (includes spaces) -
Creative/Large Image JPG or PNG 1200 x 627 (1.91:1 aspect ratio) 2MB
Mobile Web/Basic Image JPG or PNG 627 x 627 (1:1 aspect ratio) 2MB
Mobile Image/Advertiser Logo JPG or PNG 200 x 200 (1:1 aspect ratio) 2MB
Call-to-Action Text Default is "Learn More" - see Technical Capabilities section for more options -
Video (optional) MP4, M4V or MOV 640 x 360 (16:9 aspect ratio) recommended; Also allowed: 640x480 (4:3 aspect ratio) 1GB

Technical capabilities


Ad copy may be truncated across desktop, mobile and tablet devices.

Screen Support

Mobile, Tablet and Desktop


Large Image: 1200x627 pixels.

Larger images may be submitted as long as they maintain the 1.91:1 aspect ratio.

Basic Image: 627x627 pixels

Ideally, the Basic Image is derived from the Large Image. Advertisers have the option to provide an alternate image. 1:1 aspect ratio is highly recommended.

Company Logo: 180x180 pixels



Call-to-action options

Advertisers can select from the below list of call-to-action labels

Native advertising policies and guidelines:

Ad vendors

Ads must be site served.

3rd Party Ad Tags & Trackers

Native Ads are not allowed to serve via 3rd party vendor ad tags. However, approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats, with the exception of JS trackers which are not supported.

For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.

Advertising policies and guidelines

Native ads must comply with the policies of the individual native advertising marketplace rules and regulations. Native ads that do not follow these guidelines may be rejected and ask for additional copy to be provided in order to be set live.

For more information on such categories such as alcohol, gambling, health and pharmaceuticals etc. please visit the individual marketplace advertising policy page.

Yahoo Native Global Advertising Policy

If you are unsure, please contact support for more information.

SSL Compliance

Ads & 3rd party vendors must be secure and SSL compliant.

Social display creative specs

'Social Display enables brands to repurpose the same creative built for social

platforms to run in display formats on the web.

Social display types:

Platform links

Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube or any raw assets.

Social formats

Photo, Link, Video, Carousel and Stories (both contain photo/video slides)

Methods to develop social display assets:

Creative import workflow

The default workflow that is the simplest and easiest, supported for most Facebook, Instagram and Twitter creative. Simply copy your social link URL and upload to the platform for deployment. This will need to be an existing social media post on your brand’s social media account.

Creative asset workflow

This option can be used when the creative important workflow is not supported. This includes:

Provide all assets (images or video), copy, links and upload to the Fabulate platform. Required assets for uploading are:

Brand logo

Brand logo

Creative caption (body of post)



Autoplay video behaviour on chrome:

Stories Specifications


Video asset

Headline and description (optional)

High impact digital specs


Inskin’s Pageskin solutions are highly viewable, engaging and encapsulate a large percentage of available page real estate. All Pageskin formats are built in HTML5, and are optimised for performance on all devices.

Included as part of every Inskin buy is the custom build of assets provided by the brand. In order to build these formats, we encourage the supply of the following assets:

Asset Details Format
All visual assets Vector or high resolution company/brand logos, high resolution campaign imagery, product shots (if applicable), taglines or copy (including legals), campaign call to action PSD - fully layered
Click here to download the Inskin PSD template
Fonts All corporate and/or campaign fonts OTF, TTF
Video (if applicable) 30s max, 15s autoplay (for desktop) MP4, MOV (highest quality possible)
Storyboard If available PDF, JPG
Animation examples If available All file types
Copy transitions If available -
Brand guidelines If available All file types

Broadcast video on demand specs

Applies to both third-party and publisher hosted.

Device Availability All devices
Service Times Assets to be submitted at least 5 business days prior to campaign launch
Duration 15 or 30 seconds
Audio Level -24LKFS
Audio Bitrate -128-192 kbps for AAC-LC
64-128 kbps for HE-AACv1
Frame Rate 25fps
Encoding Profile H.264
Resolution / Aspect Ratio Bitrate
Low (Required) 640x360 (16:9) or 640x480 (4:3) 500 - 700 kbps
Medium (Required) 1024x576 (16:9) or 786x576 (4:3) 700 - 1500 kbps
High (Recommended) 1280x720 (16:9) or 1920x1080 (16:9) 2500 - 3500 kbps
CTV (Recommended) 1920x1080 (16:9) 3500 - 5000 kbps
SSL Requirements All assets must be securely served (https://)

3rd Party Hosted:

Accepted 3rd parties Sizmek, DoubleClick, DoubleVerify, Innovid (including TVsquared), Videology, Tubemogul, Flashtalking
Accepted VAST Versions VAST 3.0 or VAST 2.0
Closed Captions Not supported. Subtitles/closed captions should be hardcoded directly into video file if required.

Publisher Hosted:

Accepted formats Mp4
Accepted VAST Versions Maximum 30MB
Closed Captions Click-through URL (required)
Third-party click tracker (optional)
Third-party impression tracker (optional)

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