About Fabulate

Fabulate exists for one simple reason: to give brands of all sizes the ability to simply and effectively execute great content marketing campaigns.

Meet The Team

Our Story

Welcome to Fabulate, the platform that powers all brand stories. Our mission is to make managing your creator marketing campaigns effortless with powerful tools designed for brands, PR agencies, and media agencies. Since our founding in 2019, we have evolved from offering traditional content marketing solutions to offering video, visual design and most recently incorporating influencer marketing.

Founded by Ben Gunn, Nathan Powell, Sachin Singh, and Toby Kennett – a team of experienced media and technology professionals who intimately understood the challenges faced by brands and agencies when it comes to managing branded content campaigns. The idea for Fabulate was born out of the need to find a technology-driven solution that could address these challenges and eliminate the heavy reliance on manpower. With decades of experience in the media industry, our founders built a solution that benefits publishers, creators, media agencies and clients by giving teams more time to focus on revenue-generating activities.

Headquartered in Sydney, Australia, Fabulate offers a comprehensive suite of products and services tailored to meet the needs of modern marketers. Our offerings include creator discovery, content workflow solutions, media boosting and distribution options, and robust analytics. We provide you with the tools and intelligence needed to make informed decisions, enabling you to create quality content that resonates with your audience, all while staying on time and within budget. Our flexible, modular, and intuitive project management system is specifically designed to streamline the supply chain process and remove friction points for all stakeholders.

We firmly believe in the power of quality content and the efficiency that technology can bring to the creative process. Our platform is designed to remove the stress associated with content creation, empowering you to focus on higher-level thinking, strategy, and overall content excellence.

At Fabulate, we place a strong emphasis on fair compensation for creators. We value their efforts and strive to ensure they are duly rewarded for their contributions. By leveraging our proprietary and market-leading technology, we create a seamless experience for every campaign, fostering productive and mutually beneficial collaborations between brands and creators.

Our dedication to excellence has not gone unnoticed. In 2023, Fabulate received the "highly commended" AiMCO award for Best Influencer Marketing Technology Platform, just three months after the launch of our solution. In 2024, we aim to secure the crown and continue to raise the bar in the industry.



Behind Fabulate's success is a team of passionate media professionals and devoted technologists who work tirelessly to deliver exceptional results. We are committed to your success and are here to support you every step of the way.

Thank you for choosing Fabulate as your trusted partner in creator marketing.

Together, let's bring your brand stories to life!




Meet the team

Nathan Powell
Ben Gunn
Toby Kennett
Sachin Singh
Lucy Ronald
Eliza Lewis

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