The People Behind the AI That Powers Creator Marketing
Our story
Fabulate started with a simple question: why is creator marketing so hard to run compared to every other channel? Brands and agencies were stuck juggling clunky tools, messy workflows, and data they couldn’t fully trust. Nothing was really built for the way creator campaigns work today, and it showed. We knew there had to be a smarter, cleaner way to do this.
So we built Fabulate, an AI powered platform designed specifically for creator marketing. From brand safety and vetting to workflow, analytics, and approvals, everything lives in one place. This creates faster decisions, smoother campaigns, and performance you can actually measure.
As a preferred partner of all major social platforms, we bring together the richest creator data with the sharpest AI and a team who truly understands this space. It’s a combination that helps brands confidently match with the right creators, prove ROI, and deliver work that moves the needle.
At the heart of it, we believe technology should cut the noise, not add to it. When the process feels effortless, teams get to focus on what they do best: creating standout stories with creators who influence culture and grow brands.
When Technology Clears the Path, Creativity Leads the Way
Elevate creativity through AI
We exist to prove that AI can elevate creativity, not replace it. Fabulate’s mission is to give creators and brands the tools to tell powerful stories with less friction, more insight, and greater impact. Because when technology clears the path, creativity leads the way.
What We Stand For
Creative First, Always
Creators are at the heart of everything we do. Our AI enhances ideas and storytelling, unlocking new ways for brands and creators to express themselves and move audiences.
Data with Purpose
We transform the industry’s richest datasets into actionable insights. By matching audiences with creators precisely, we help brands drive measurable results and long term impact.
Freedom Through Innovation
Our AI takes on the repetitive, time consuming tasks so your team can focus on strategy, creativity, and growth. More efficiency means more energy for what matters most: powerful campaigns.
Trust Drives Everything
Built on brand safety, inclusion, and transparency, Fabulate ensures every creator-brand partnership is authentic, accountable, and designed to build lasting relationships.
We’re winners, baby!
Fabulate has been recognised as best in class technology three years running.
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Honoured with the 2023 and 2024 AiMCO Award for Best Influencer Marketing Technology Service and named Best Influencer Marketing Platform by MARKETECH APAC in 2025, Fabulate continues to stand out among the industry’s leading platforms.
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This recognition reinforces our commitment to delivering AI-powered tools that drive measurable results for both brands and creators.
Exceptional campaigns, outstanding results
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“Gone are the days of manually trawling social accounts to figure out if an influencer’s the right fit. Fabulate has streamlined our approach and cut down the time needed to discover talent. We can also make quick decisions on audience quality and performance using real time data, helping us shortlist the right talent faster.”
"Fabulate’s tech has streamlined our influencer search, making it faster to find the right creators at scale. It saves us time and ensures we connect with the best for Hubbl, improving efficiency and campaign success."
“Fabulate makes influencer campaigns seamless, collaborative and results driven. We always feel confident knowing they deeply understand both our clients brands and the creator landscape.”
Let’s create amazing creator content together
Discover how our team and technology can take your creator marketing further
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