14.85% Engagement Rate and 780K Views from Creator-Led Content

L’Oréal Paris – Le Matte Résistance Lipstick

The Business Challenge

L’Oréal wanted to increase awareness of its Le Matte Résistance Lipstick and reposition the brand for a younger audience under 35.

The goal was to drive consideration for Le Matte as a longwear essential for everyday confidence, not just a statement product. To achieve this, the campaign needed to reach new beauty audiences where they spend most of their time, with content that felt fresh, relevant, and engaging.

The Insight

Younger beauty consumers are influenced by creators who feel relatable and aspirational at once. They seek genuine recommendations, not traditional advertising.

For L’Oréal, the opportunity was to partner with creators who could show how Le Matte fits into their real routines and highlight its performance in a way that felt authentic, effortless, and on-trend.

The Execution

Fabulate collaborated with L’Oréal and Marie Claire to deliver a 360° beauty campaign that combined premium editorial and creator-led storytelling.

Five beauty creators brought the Le Matte Résistance Lipstick to life through authentic, social-first content showcasing wearability, pigment, and everyday versatility. At the same time, a Marie Claire feature amplified awareness and credibility, driving deeper engagement across digital audiences.

Each piece of content was designed to feel natural in-feed, combining creator authenticity with beauty expertise to connect with younger consumers.

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The Results

• 14.85% engagement rate across creator content
• 780K video views and 462K social views
• 11,270 page views on the Marie Claire feature
• 15.1 seconds average view time on influencer content
• 229% above benchmark dwell time on branded article

The campaign outperformed beauty industry benchmarks across both content and engagement, showing the power of creator-led storytelling in driving genuine interest and reappraisal among younger audiences.